Realtors and Brokers, this one's for YOU!
The consumer chooses the real estate agent they first meet 86% of the time.
That's great to know...but do you know how to get in front of your potential client?
Realtors, do you primarily get your current customer base from referrals?
Brokers, do you want more control of your growth and want leads coming directly to you?
Maybe you're using Zillow and disappointed with the results?
Compared to the Competition...
We were shocked to learn that through Zillow, an average agent spends on average $2,300 in advertising for each sale closed. With a median home price of $220,000 and 3% commission that means a payout of $6,600 per sale (source). We don't think a return on investment of less than 3 is anything to brag about!
Our Home's List marketing campaign typically yields one home sold for every $130 dollars spent in ads.
Yea, you read that right! The power of social media is truly paramount to success in the modern day.
Overview
Highly-Targeted Advertising Campaigns - Leveraging the massive amount of data that Facebook aggregates to create ultra-specific marketing audiences.
Lead Generation - Leads that are generated from our ad campaigns are sent right to your inbox, instantly.
Exclusive Leads & City-Wide Targeting - Unlike other services, we target entire cities with our campaigns, not just zip codes, and give you exclusive access to all leads that are generated.
Reduced Competition - We only work with one realtor/brokerage per area to ensure we are not creating competition among our own clients. This also helps us to genuinely offer truly "exclusive" leads to our clients.
Retargeting Ads - We use "Facebook Pixels" to re-advertise to users who have already interacted with one of our advertisements, or landed on one of our lead pages, in order to stay in front of warm leads and potential buyers.
Follow Up Systems- We implement custom follow up systems which can deliver texts, emails, and voicemails immediately to leads in order to weed out tire kickers.
Current Campaigns
Homes List
Overview: This campaign adversities a list of homes for sale within a market and asks if the client is interested in CMA. It combines old school real estate tactics, that is offering value up front and taking advantage of a buyers' psychology, with current marketing methods (social media).
Key Features: This campaign is pipeline filling and attracts both buyers and sellers. This campaign offers a fully integrated e-mail campaign that builds your credibility and your relationship with your client on autopilot.
Open House
Overview: The goal of this campaign is to generate traction for particular home by advertising an event.
Key Features: Useful in selling homes quickly, or for homes that you feel are priced appropriately but haven't gotten the traction they deserve. If clients are interested in similar homes, they have the opportunity to sign up for the Homes List. They will also be added to the fully integrated Home's List e-mail campaign that builds your credibility and your relationship with your client on autopilot.
Social Listing Method
Overview: Similar to the Open House method, this campaign generates traction for particular home, but does not advertise an actual event (an open house).
Key Features: Useful in selling homes quickly, or for homes that you feel are priced appropriately but haven't gotten the traction they deserve. If clients are interested in similar homes, they have the opportunity to sign up for the Homes List.
Rent Vs. Buy
Overview: This is a calculator funnel.
Key Features: Lets clients understand what type of home they could buy using their rent costs.
Home Buyers Quiz
Overview: An interactive quiz funnel.
Key Features: Gives you a lot of great info about the client, what they are thinking, where they are in the buying or selling process, and their general psychology.
Home Sellers Guide
Overview: Educates buyers on how you do business, what you've done fore clients, and indoctrinates them with your home selling process.
Key Features: You are able to give great social proof of the work you've done for clients in the past. This is an advanced marketing funnel requiring videos, but they do not have to be top grade professional quality. In fact, videos that are not overly produced lend to an authentic feel and will resonate well with your prospective clients. Higher cost per lead, but results in 'pre-qualified' clients who have gone through your entire sales process and are ready to do business with YOU. This campaign does use a series of three videos, but they don't have to be professional grade.
Home Buyers Guide
Overview: This campaign combines internet marketing practices with real estate marketing practices. Great for FSBO, 'expireds', and first time home buyers.
Key Features: Helps you get in front of leads that have been through systems designed to ensure they are ready to purchase a home.
Rental Marketing
Overview: Just like it sounds, this campaign will help you fill rental properties.
Key Features: Great for filling different types of properties, anything from luxury rentals to apartment complexes.
Mortgage VA Funnel
Overview: This funnel includes a series of pages (about 12) that is specific for Veterans looking for mortgages.
Key Features: Great for mortgage brokers looking to help veterans get mortgages. It applies to a very targeted audience, so it does not have a super high lead volume.
*We now offer a step-by-step walkthrough video training course to help you generate your own leads. Broken down simple, easy, and concise to fit your needs.*